Race And Social Class Inequality Essay - 2358 Words

Race+Social Class+Economic Class=Value? As shown throughout history, race and social class have played a large role in determining people’s values—this is based on the specific culture and the societal values fostered by their environment. In the case of the United States, as a result of the enslavement of people of color, white people were seen to have the most â€Å"value†. The higher up socio-economically white people were, the more they were considered valuable. In the 1920’s, racism was still enforced by laws (such as Jim Crow) and this idea of blackness correlating with no value was emphasized by society through segregation and stigma stemming from slavery. One way that people of color went around their race during this time period to escape the prejudice that correlated was through the method of passing as white. This method and its implications can be seen in Nella Larsen’s Passing through looking at the characters Irene Redfield and Clare K endry, who mobilize themselves on each side of the color line. In the novel, Irene and Clare have very different reasons for passing—Irene passes for convenience, while Clare passes to alter her lifestyle and identity completely. This shift in identity as a means of changing societal implications aligns with â€Å"Women on the Market† by Luce Irigaray, which sheds light on the idea of the exchange of women. According to Irigaray, women are commodities—their value is dependent on their social, economic, and marital statuses. The mostShow MoreRelatedSocial Causes and Consequences of Inequalities Based on Race, Class, Gender, and Sexual Orientation2854 Words   |  11 Pagesï » ¿Social Causes And Consequences Of Inequalities Based On Race, Class, Gender, And Sexual Orientation In spite of all the efforts made within United States to eradicate racial disparities, the media still broadcast discriminatory images and thoughts. Ethnic minorities are constantly being depicted as the culprits and the prime suspects in any crime. Muslim are always associated with fascism, Blacks are always associated with thugs, Mexicans are always depicted as illegal immigrants or drug cartelsRead MoreIn January 2013 a prominent national US newspaper quoted former Secretary of State, Condolezza800 Words   |  4 Pagessignificant inequality is in America. The social class that you are born into will influence your outlook on social class and will also be the social class you stay in (Loewen, 1995. 322). Your social class will determine the opportunities available for you including health, fitness, nutrition, education, SAT scores, medical resources and more (Loewen, 1995. 321-322). Loewen also proposes that the education system in America does not incorporate a proper analysis of our social class (Loewen, 1995Read MoreSocial Stratification And The Caste System Essay1342 Words   |  6 PagesSocial Stratification Social stratification is an important component of society, as it helps individuals determine their proper place in society by creating a form of social hierarchy (Larkin, 2015). Many analysis use the social stratification system to help determine the inequalities, and this system of organization is found in every society across the world, though it will differ from one society to another (Larkin, 2015). Sociologists group different and diverse people into different levelsRead MoreRacial Segregation And The Educational Institution964 Words   |  4 Pagesevery race, gender, and background experience while growing up. Since social class is determined in large part by education, the effects of education carry forward into the rest of each person’s life even after they’ve long left the institution itself (Roy, lecture 10). In his lecture on the institution, Professor Roy adds that education allows for a path to social mobility while also reproducing inequalities. This pa radox can be seen in both race and gender – albeit in varying degrees. Race is aRead MoreA Response on Social Inequality Essay683 Words   |  3 Pagesï » ¿ A Response on Social Inequality We live in a culturally diverse world. Age, gender, sexual orientation, ethnic heritage and race are some of the diverse areas in society that are deemed significant. In spite of all these differences we tend to center ourselves around people who are similar to us; those who share the same biological and physical characteristics, same status and similar lifestyles. Because of this it is our human nature to be ethnocentric towards those who are different fromRead MoreSsci 316 Study Guide Answers Essay978 Words   |  4 Pagesdifferent groups are different, without an overt or implied status hierarchy, the issues of inequality would not be as important as they are today 2. Are race and ethnicity the only types of inequality in the US today? diversity in US today is not limited to ethnicity, race – other factors: social class (SES or socio-economic status), education, size of group, religion, language As defined in this class what do the terms ‘majority’ and ‘minority’ refer to? (understand that a primary differenceRead MoreThe Impact Of Social Stratification On Minorities1195 Words   |  5 Pageson minorities due to inequality†¨Introduction †¨During the course of this class I have learned about social problems within the society in which we live and around the world. It is disturbing to learn that poverty, social inequality, race and cultural discrimination, gender stratification, environmental damage, population growth, and urbanization are among the social problems and controversial issues that still exist in the United States. What is Social Stratification Social stratification is definedRead MoreCrime and Social Inequality1194 Words   |  5 Pages Crime and criminalization are dependent on social inequality Social inequality there are four major forms of inequality, class gender race and age, all of which influence crime. In looking at social classes and relationship to crime, studies have shown that citizens of the lower class are more likely to commit crimes of property and violence than upper-class citizens: who generally commit political and economic crimes. In 2007 the National Crime Victimization Survey showed that families with anRead MoreIs America A Post Racial Society?1431 Words   |  6 Pagesachieve the status of all races being equal. We still live in a system that contains one superior group while other racial groups remain inferior. The United states have yet to understand why we have two nations in America. In addition, examining how to combat and prevent those issues that are place by barriers. There needs to be an understanding on how race and culture are complex issues that remain a barrier for African American. In addition, we must understand the role that social institutions have onRead MoreEssay on The American Dream: More Difficult Now than Ever1102 Words   |  5 PagesMany people have their own American Dream which has become their driving force and center of their life. However, not everyone can achieve their American Dream; it depends on many factors, such as income inequality, unstable social-welfare system, and different races. Based on the situation, Paul Krugman, the economic teacher at Princeton and the winner of Economics of the Nobel Prize in 2008, Tamara Draut, the director of the Economic Opportunity Program at Demos, and The Economist, a London-based

Emotional Inelligence Essay examples - 1669 Words

Abstract In recent years emotional intelligence has become one of the hottest topics between organizations. Researches have been working on this topic for time to time, to demonstrate or refute the importance of feelings. In the beginning common thoughts from managers and or supervisors were; emotions are in the way; emotions try to keep us from making good decisions; emotions increase a lack on focusing. Fortunately, an indeed research takes emotional intelligence to an ultimate ideal in which intelligence is based on emotions, and people who contain this capacity are less depressed, in good health, more employable, and have better interactions. Emotional Intelligence and Leadership Managers need well-trained employees but are†¦show more content†¦Emotional Intelligence began when two physiologist professors, John Mayer and Peter Salovey, were discussing politics. They were discussing about cognition and emotions in politicians, wandering how a smart person could be so dumb. After brainstorming they finally got into a conclusion that smart decision-making requires more than the intellect as measured by traditional IQ. As a result if this personal, intellectual and professional discussion, John D. Mayer and Peter Salovey, were the first ones in introduces the term emotional intelligence into the psychology field. They suggested that the capability to recognize and comprehend emotions defined a new intelligence. According to Goleman, the most important dynamic of a personâ€⠄¢s ability to learn and succeed is an understanding of how that person learns and the person’s method of coping with setbacks and challenges in their life. The key ingredients for this are: confidence, curiosity, internationality, self-control, relatedness, capacity to communicate, as well as their ability to cooperate. These traits are all aspects of Emotional Intelligence. A person who learns how to learn, and learns how to overcome setbacks, and can deal effectively with other people in their lives has a

Sugar Revolution Free Essays

THE EFFECTS OF Migration Since the 1950’s migration has by no means on a small scale. The main reason people from the Caribbean migrate is to make a better type for themselves and their families. Many sacrifices are made when West Indians deceive their home lands for foreign lands. We will write a custom essay sample on Sugar Revolution or any similar topic only for you Order Now DISADVANTAGES AND ADVANTAGES OF MIGRATION Migration has disrupted the family structure. While parents are away trying to make a living and sending home remittances[1] guardians are expected to fulfill the role of one or both parents. Disadvantages: Although they may be financially better off, the absence of a biological arent could lead to delinquent behaviors. Advantages: However, this is not always the case, since some children are able to complete studies successfully and become worthwhile citizens. In fact, some migrants are able to send for their families to join them in their adopted countries. This is a very exciting time in the life of the family and is regarded as a new adventure. Once settled, they realize how different the country and lifestyles are and they are forced to adjust quickly. Once fully adjusted to the new lifestyle, some people no longer yearn for back home but ake new friends and get on with their lives. Others, especially the older people, continue to yearn for the lifestyle they once had back home and make plans to return home on regular vacations. These vacations, being the focal point of their lives, are enjoyed to the maximum as persons return bringing gifts or relatives and friends. The stories and experiences shared entice other West Indians to want to migrate–. And d 2 thing above migrate. 1. Remittances: Money sent to a person. 2. This migration very often leads to brain drain of the West Indian countries. ———————– [1] How to cite Sugar Revolution, Essay examples

An Analysis On Starbucks Product Life Cycle

Question: Describe about the organization Starbucks? Answer: Introduction The organization selected for analysis is Starbucks. Starbucks is one of the best known coffee company and coffee house chain in Washington. The main products which are sold by Starbucks are hot and cold coffee beverages, whole coffee beans, pastries, snacks and etc. Starbuck is also having an entertainment division like books, music and etc which are sold in large number in market. Logo of Starbucks About Starbucks Organizational strategy Starbucks tries to implement the product improvement strategy by creating well suited product line. They also implement lean techniques and staff development for achieving operational excellence (Thompson and Lonnie1999) and improving their staff skills. Staff development in Starbucks is done by providing training. They also focus on improving quality of services provided by them to customers. Objectives of Starbucks Starbucks main objective is to open 50 more outlets in less than 4 years and increase their market share by 75%. Starbucks organization also works on creating brand awareness (Alfie 1993) in the market which will help them to increase their market and profit share. Mission To make Starbucks as a best supplier of finest coffee all over world through maintaining unbending principles . Values To create warmth culture To act with full courage and give challenge to startups quo To connect with respect, dignity and transparency Starbucks Product Life cycle Starbucks was founded over 20 years before and after that company has rapid growth so Starbucks is in mature stage of its lifecycle. The lifecycle of Starbucks shows the increase os their sales in relation to time or years. An analysis of the environment in which Starbucks operates with regards to industries To analyze the environment in which the Starbucks works in comparison of other industries or organization PEST analysis is used. PEST analysis is used for analyzing the external and internal environment of the organization. Starbucks adopted different strategies for marketing, production and selling. For marketing organization first analyze the market using different factors like geographical factor, etc. Political Political factor is used to analyze whether the Starbucks is following all the rules and regulations of government (Beardwell and Claydon, 2010). Every country has its own rules and regulation for industries and every industry has to follow it(Martin, 2008).Organization has to work according to the changes made in rules and regulation in law made by government. Economic Organization economy can be affected by different economic variables like countrys economy, inflation, change in price of coffee beans, labor price changes, countries income per capita and etc (DeNisi and Griffin, 2011. Social Organization has to work by making sure that the environment is not affected by its different operations (Eigenhuis, Dijk and Eigenhuis, 2008). Starbucks while production of their coffee products should not pollute the environment. Social environment should not be affected by any operation of Starbucks. Technological Organization has to keep himself updated regarding the technology in comparison of other industries to increase their profit share. Technological in relation to Starbucks can be the machines used for extracting coffee from beans and other similar machines. Evidence-based conclusion The key factor of Starbucks success is there people i.e. employees and customers (Dickmann, Sparrow and Brewster, 2008). To motivate employees for achieving the organization goal they analyze the employees strength and specialty and then assign task or job according to that by which employees will like working for organization benefit and profit. In case of recession in the industry company take decision which is beneficial for both organization and employees both, this increases the level of trust and loyalty of employees for Starbucks. Starbucks buy coffee beans from other resources sometimes so to increase their business, there should be a sustainability plan taking into consideration all their customers, employees and vendors. References Beardwell, J. and Claydon, T. (2010). Human resource management. New York, NY: Pearson Financial Times/Prentice Hall. DeNisi, A. and Griffin, R. (2011). HR. Mason, Ohio: South-Western. Dickmann, M., Sparrow, P. and Brewster, C. (2008). International Human Resource Management. Hoboken: Taylor Francis. Eigenhuis, A., Dijk, R. and Eigenhuis, A. (2008). HR strategy for the high performing business. London: Kogan Page. Martin, J. (2008). Human Resource Management. London: Sage Publications.

Irene Diary Entry free essay sample

Due to the death of the director the new director has asked me to assist the investigators and inform the authorities hat well kindly co-operate in anyway although we cant tolerate any major disruption, even though I was concerned about the investigation and how it was putting me behind my work and out Of my place he assured me that will still have my spot after it clears up. Today at Gotcha went up to the top to watch the launch again like usually do looking up at the sky made me feel unfortunate, knowing I wouldnt be able to go up there myself and knowing that the only trip I would be able to take in space is around the sun on the titillate due to what they call unacceptable likelihood of heart failure even though I was genetically engineered there were flaws.I wonder what it would be like if didnt have heart failure and my genetically engineering was successful, I would have been able to a lot more and I guess Working at Gotcha would be different too. We will write a custom essay sample on Irene Diary Entry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Today was different though as I was walking Jerome came up behind me letting me know he was there by saying l see Im not the only one who looks up every time theres a launch we started talking bout the director and how he had tried to cancel his flight a couple of times. Old Jerome that had him sequenced and read his file I also told him about me having a likelihood of heart failure considering he thought was engineered like the rest of them. I gave him a strand of my hair so he can get me sequenced but he let it go saying the wind blew it. That night I was picking up Jerome to go watch the man with twelve fingers play his piece on the piano, it was quite extraordinary to watch him play, Jerome caught one of his gloves after and passed it to me, it was a lovely gesture.A few nights later we went out again it was not how I expected it to go at all it started of lovely but as the night went on the investigators came and everything changed, I had to run and it was very tiring, dont thi nk I have every run so much in my life I told him that I couldnt run that much and he replied with You just did. I was quite frightened in the ally way standing with Vincent but he kind of calmed me down.

Professor Essays

Professor Essays Professor Essay Professor Essay Calculate the present value of the following cash flows discounted at 10 percent: a. $1,000 received seven years from today. B. $2,000 received one year from today. C. $500 received eight years from today. 2. A firm has an estimated pension liability of $1. 5 million due 27 years from today. If the firm can Invest In a risk free security that has a stated annual Interest payment of 8 percent, how much must the firm invest today to be able to make the $1. Million payment? 3. You have the opportunity to make an investment that costs $900,000. If you make this investment now, you will receive $120,000 one year from today, $250,000 two years from today, and $800,000 three years from today. The appropriate discount rate for this investment is 12 percent. A. Should you make the Investment? B. What is the net present value (NP) of this opportunity? C. If the discount rate is 11 percent, should you invest? Compute the NP to support your answer. 4. Given an Interest rate of 10 percent per year, what Is the value at date 5 (I. E. , the end of year 5) of a perpetual stream of $120 annual payments starting at date = 9? 5. You have $100,000 to Invest for six years. You can Invest this at a rate of 7. 67% compounded annually, at a rate of 7. 52% compounded quarterly, or at a rate of 7. 35% compounded monthly. Which of the three alternatives would give you the highest amount in six years? 6. The Wendy Group Is a construction firm that specializes In building educational facilities. It has been approached by a large university concerning the construction of a library. Construction of the library is expected to take 3 years. The university will pay $40 million for the library in 4 yearly payments of $10 million each, the first of which Is paid immediately and the last of which Is paid three years from now when the library is completed. The Wendy group has two different construction plans it can follow. Under plan A most of the costs occur in the early stages and under plan B most costs are delayed. The following table shows the costs under the two plans. Plan A Cost Year 1 OFF 2 3 Plan B cost 17. 5 5. 0 6. 5 9. 5 2. 0 1. 2 7. 0 32. 5 Payment Received 10 (A) Calculate the NP of each plan using discount rates of 5%, 10% and 12%. (B) Which plan has a higher AIR? Is an AIR comparison meaningful for choosing between plans A and B? Explain your answer

Discuss the relationship between culture and public relations Essay

Discuss the relationship between culture and public relations - Essay Example Public relation practitioners, managers, and theorists have long been dealing with the concept of differences (Ainlay, Becker and Coleman 1986) and problems of communicating across cultures (Alberts 1992; Asante and Gudykunst 1989; Gudykunst 1991; Scollon and Scollon 1995; Varonis and Gass 1985; Gass and Varonis, 1991).On the other hand, some prominent public relation experts have criticized the importance of multicultural communication. This paper tries to explore the relationship between public relation and cultures while discussing about the societal and corporate cultures and their collective impact on public relation practices. Public relation practice is packed with the possibilities of embarrassments, lost opportunities, confused clients, inadequate performance, and unsatisfied expectations stemming from misunderstood cultural differences. Some prominent commentators reject the idea of multicultural communication, such as, ODwyer (1994 quoted in Banks 2000). Considering the insensitivity towards cultural differences, Banks (2000) suggests that they must get more informed about cultural diversity and get a better understanding of cultural variability and its implications for public relation practices. Banks (2000) refers to it as internalization of business; others call it globalization of business (Cheney 1999; Fitzpatrick 1992 quoted in Banks 2000, 40). Banks (2000) also notes that the research and theory on diversity in public relation is in its early phases. A diverse body of literature has emerged in order to provide practical information for training and working in multicultural settings, however, t he largest public relation study, the IABC Research Foundations "excellence project" has not directly acknowledged multicultural principles or issues; either we consider the studys development as theoretical statement or for using recommendations to improve

Annotated bibliography Example | Topics and Well Written Essays - 500 words - 18

Annotated Bibliography Example She further studied at University of Colorado earning a B.S., M.S., and a Ph.D. and has nine honorary doctoral degrees (Watson, 2015). She has worked in various learning and health care institutions. She has written more than twenty books both individually and with her colleagues. Her particular interest is in nursing and human caring as demonstrated in her various publications and career practice (Watson, 2015). Watson’s book Human Caring Science: was originally published in 1988 and later edited in 1999. The book expresses her creative ideas developed through observations and her long time experience in the nursing profession. The tone of the book is earnest and friendly. She believes that human caring begins from the inside of a person and extends outwards to other persons in the community. Her publication has been reviewed by a reader and revised to reflect most proximate occurrence in the real life situation of nursing world. This also implies the book is widely read by people with a diverse professional background. This book was intended to elaborate the theory of nursing to academicians and health care practitioners involved in caring for the patients. Also, her message was intended to reach all people as caregiving is a worldwide task (Watson, 2015). Munhall is a psychodynamic therapist and psychoanalyst certified by the national board. She also provides counseling services. She holds the doctorate degree in psychoanalysis from Columbia university in New York. She has practiced for 23 years as psychoanalysis and psychodynamic psychotherapy (Munhall, 2015). The Family, Health, and Fitness magazine voted her the â€Å"Best of Psychoanalysts this year. She is a full university professor. Her book â€Å"Nursing Research, fifth edition† was published in 2011. She published her first edition in 1986. The book contains broad information based her research findings and long-term experience of dealing with clients of

Western and Chinese landscape painting Research Paper

Western and Chinese landscape painting - Research Paper Example The essay "Western and Chinese landscape painting" compares Western landscape painting with Chinese landscape painting. Most of these landscapes do exist up to now because they were and are still being used as archeological sites. Although landscape painting is believed to have been practiced all over the world, it is the Western and Chinese landscape paintings that are more predominant in archeological sites and art galleries that focus on landscape painting. Western and Chinese cultures depict a wide range of landscape painting. In most paintings, the background always contains a physical feature. In China, this is always accompanied with a waterfall or a mountain while in the West it is accompanied by rivers and lakes . To discus more about Western and Chinese landscape paintings, we will use landscape painting (1), Poet on a Mountain c. 1500 by Shen Zhou, to represent Chinese culture, as well as landscape painting (2), Poppies Blooming by Claude Monet to represent the Western cul ture. In Chinese culture, landscape painting was inspired by philosophy, represented by pure landscape and devoid of human life. Most of the landscapes were based on imaginary sceneries, such as mountain, but there was a common problem in bridging the gap between the foreground and background, or objects in far range. To solve this problem, most Chinese painters used a dead ground or the use of mist. However, in Chinese culture, there was a slight difference between the East and West Asia in the landscape paints.; in West Asia there was the classification of art according to its prestige and cultural value. This practice was known as hierarchy of genres while in East Asia the form of mountain-water ink was the most common and valued form of landscape art. East Asia dealt with imaginary landscape while the West painters dealt with history painting. With time, they required landscape painting and a poem inscribed on the painting with the use of figures to make landscape look more reli gious. A good example is one of the Chinese masterpieces by Shen Zhou which combined the painting and the poem as a religious saying: â€Å"White clouds encircle the mountain waist like a sash. Stone steps mount high into the void where the narrow path leads far. Alone, leaning on my rustic staff I gaze idly into the distance. My longing for the notes of a flute is answered in the murmurings of the gorge5." In Western culture, landscape painting philosophies were based on religious practices and carried significant spiritual weight. Also in the Western culture, artists tried to make the landscape art as real as possible6. In Chinese culture, their landscape painting aesthetics involved a lot of white or blank space, which allowed the observer to fill the void with his or her own imagination enabling different viewers to have different view of the painting, as this will depend on what or how they decided to fill the void. In addition, the Chinese landscape painting allowed the viewe r to focus on a particular image, as most of the paintings were usually blank, as in filled with mist or fog, to scrap the unwanted information, and with focused imagination allowed the observer to express his or her fillings to the image easily. In Western culture, landscape painting aesthetics included all the details that a naked eye could see when looking at a scene and this was to help the viewer to feel as if he or she was present t

Cri Du Chat Syndrome And Causes Biology Essay

Cri Du Chat Syndrome And Causes Biology Essay Most cases of Cri-du-chat syndrome are not the result of an inherited problem. Cri-du-chat syndrome result from a deletion in the DNA molecule that makes up a chromosome. In most cases, this chromosome break will occur in the developing egg or sperm. When this gamete is fertilized, the child will develop cri-du-chat syndrome. The parents, however, do not have the break themselves in any of their other cells. In fact, the break is usually such a rare and random event that it is very unlikely to happen again if the parent has another child. Thus affected people typically have no history of the disorder in their family. Nevertheless, it is possible for a child to inherit a broken chromosome from a parent who also had the disorder. About 10 percent of individuals with Cri-du-chat syndrome will inherit the chromosome abnormality from an unaffected parent. In these cases, the parent carries a chromosomal rearrangement called a balanced translocation, in which no genetic material is gained or lost. Balanced translocations usually do not cause any health problems; however, they can become unbalanced as they are passed to the next generation. Children who inherit an unbalanced translocation can have a chromosomal rearrangement with extra or missing genetic material. Individuals with cri-du-chat syndrome who inherit an unbalanced translocation are missing genetic material from the short arm of chromosome 5, which results in the intellectual disability and health problems characteristic of this disorder. It is estimated that most  cri-du-chat syndrome  cases are the result of de novo deletions (about 80%), some derive from a familial rearrangement (12%), and only a few show other rare cytogenetic aberrations, such as mosaicism (3%), rings (2.4%), and de novo translocations (3%). Gene(s) responsible or implicated in the disorder Cri-du-chat syndrome is quite a rare disorder. It was first identified by the geneticist Jerome Lejeune in 1963 who also discovered the genetic abnormality that causes Down syndrome. Cri-du-chat syndrome is the result of a genetic deletion on chromosome 5. It is believed that this disorder is the result of a faulty mechanism during the development of the egg or sperm. Curiously, in 80 percent of the cases, the chromosome carrying the deletion comes from the fathers sperm rather than the mothers egg. When deletions occur during the formation of an egg or sperm, it is caused by unequal recombination during meiosis. Recombination normally occurs between pairs of chromosomes during meiosis while they are lined up at the metaphase plate. If the pairs of chromosomes dont line up correctly, or if the chromosome breaks arent repaired properly, the structure of the chromosome can be altered. When unequal recombination occurs at this location on chromosome 5, it causes cri-du-chat syndrome. Generally, (80-85%) are due to sporadic de novo deletion of 5p (15.3 à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ 15.2). Approximately 10-15% of cases are the result of the unequal segregation of the parental translocation in which the 5p monosomy is often accompanied by a trisomic portion of the genome. The phenotypes in these individuals may be more severe than in those with isolated monosomy of 5p because of this additional trisomic portion of the genome. In most cases they involve terminal deletions with 30-60% loss of 5p material. Fewer than 10% of patients have other rare cytogenetic aberrations (eg, interstitial deletions, mosaicisms, rings and de novo translocations).   A minority of cases result from one parent carrying a rearrangement of chromosome 5 called a translocation and passing this on to the baby. The occurrence of mosaicism is also a very rare finding, with frequency estimated at about 3% of patients. Chromosomal mosaicism involves a cell line with a 5p deletion and a cell line with a no rmal karyotype or a 5p deletion with  rearranged cell lines Genotype-phenotype studies in  cri-du-chat syndrome  led to the identification of two separate chromosomal regions, hemizygosity that is associated with specific phenotypes. A deletion of 5p15.3 results in the manifestation of a catlike cry, whereas a deletion of 5p15.2 results in the presentation of the other major clinical features of the syndrome. Moreover, a region for speech delay in 5p15.3 has been identified. Population genetics Cri-du-chat is one of the most common syndromes caused by a chromosomal deletion. It affects between 1 in 20,000 and 1 in 50,000 babies The name of this syndrome is French for cry of the cat, referring to the distinctive cry of children with this disorder. The cry is caused by abnormal larynx development, one of the many symptoms associated with this disorder. It usually becomes less noticeable as the baby gets older, making it difficult for doctors to diagnose cri-du-chat after age two. Cri-du-chat is caused by a deletion (the length of which may vary) on the short arm of chromosome 5. Multiple genes are missing as a result of this deletion, and each may contribute to the symptoms of the disorder. One of the deleted genes known to be involved is TERT (telomerase reverse transcriptase). This gene is important during cell division because it helps to keep the tips of chromosomes (telomeres) intact. This disorder does not seem to be influenced by race or age of the mother. However, a significant female predominance is observed in affected newborns, with a male-to-female ratio of 0.72:1. Clinical features Babies with cri-du-chat usually are small at birth, and may have respiratory problems. Often, the larynx doesnt develop correctly, which causes the signature cat-like cry. The characteristic cry is perceptually and acoustically similar to the mewing of kittens. This unusual cry is due to both structural abnormalities of the larynx laryngeal hypoplasia and to CNS dysfunction. The appearance of the laryngeal may be normal or may exhibit a range of anatomical abnormalities such as floppy epiglottis, small larynx, and asymmetric vocal cords. However, the cause of this characteristic cry cannot entirely be ascribed to the larynx. It seems that a problem in the brain development most likely at the cranial base play a role in the development of the signature cry of the syndrome. This cat like cry is not a permanent feature, indeed, it usually disappears over time. Furthermore, distinctive external features are generally present too. Patients may have microcephaly, an unusually round face, widely set eyes, a small chin, folds of skin over the eyes, and a small bridge of the nose. There are also several problems that occur inside the body too. A small number of children are born with heart defects, muscular or skeletal problems, hearing or sight problems, and/or poor muscle tone. As they grow, people with cri-du-chat usually have difficulty walking and talking correctly. They may have behavior problems (such as hyperactivity or aggression), and severe mental retardation. If no major organ defects or other critical medical conditions exist, life expectancy is normal. Indeed, with contemporary interventions, the chance of survival to adulthood is possible. Currently, the mortality rate of cri-du-chat syndrome is 6-8% in the overall population. Pneumonia, congenital heart defects, and respiratory distress syndrome are the most common causes of deat h. Pathogenesis (if known) There is no known risk factors that can contribute to the development of this disorder. Doctors most often identify cri-du-chat by the infants cat-like cry. Other signs are microcephaly, poor muscle tone, and mental retardation. However, it is possible to test for cri-du-chat (and other chromosomal abnormalitites) while the baby is still in the womb. There are two ways of doing so. Doctors can either test a tiny sample of tissue from outside the sac where the baby develops (chorionic villus sampling (CVS)), or test a sample of the amniotic fluid (amniocentesis). Optional: Other important section(s) for your disorder Although there is no real treatment for cri-du-chat syndrome, children with the disorder can go through therapy to improve their language skills, motor skills, and to help them develop as normally as possible.

Youth Workers Essay -- Article Analysis, Rachel Brooks

Introduction This essay will focus on the main points of an article written by Rachel Brooks. The article centers on a wide description of young people and their political participation. More specifically, it involves around the fact that young people tend to show interest and to participate less in the political action than other age groups. Moreover, it focuses on young women’s willingness to express their selves politically, and the extent of their political engagement. It also emphasizes to the absence of gender, when it comes to political participation amongst the young age groups Most of the survey results concerning young members of the European Union show that both young men and women tend to be politically apathetic. However, it is argued that the lack of social activities and voluntary work is two of the main reasons of young people’s inactive social cohesion and citizenship. Young people and political engagement Political engagement, as it is illustrated by the contemporary media, concerns the qualification of a moral label of a ‘good citizen’, the domain of voluntary work, watching the everyday news, taking part in activism, and voting. Nowadays, most of the books, articles, and press documents, present young people as political apathetic. This particular age group is failing in terms of civic and political participation e.g. voting in the elections, and it is considered as passive and disengaged. (Banaji, 2008, p.1) According to Banaji (2008), nowadays political engagement and civic participation don’t appeal to young’s peoples general beliefs and activities, as they are viewed more as mandatory and less as maturity, citizen’s political agency, or sense of power and responsibility . However, t... ...no action and that ‘civic’ engagement is better than no engagement.’ This means that nowadays political participation could be expressed with the use of different forms and sources and if using an alternative way to express it, it doesn’t mean that it still it no longer exists. There is no formal evidence which proves that the younger age groups are less engaged to politics than the older ones. Nevertheless, there are lots of different methods that youth workers can use in order to actuate young people to political action, social cohesion and engagement through informal education. These methods contain voluntary work, group discussions and peer education. Finally, the notable absence of gender in terms of youth participation in politics constitutes another very important consideration that has to be highlighted in the future researches and surveys. Youth Workers Essay -- Article Analysis, Rachel Brooks Introduction This essay will focus on the main points of an article written by Rachel Brooks. The article centers on a wide description of young people and their political participation. More specifically, it involves around the fact that young people tend to show interest and to participate less in the political action than other age groups. Moreover, it focuses on young women’s willingness to express their selves politically, and the extent of their political engagement. It also emphasizes to the absence of gender, when it comes to political participation amongst the young age groups Most of the survey results concerning young members of the European Union show that both young men and women tend to be politically apathetic. However, it is argued that the lack of social activities and voluntary work is two of the main reasons of young people’s inactive social cohesion and citizenship. Young people and political engagement Political engagement, as it is illustrated by the contemporary media, concerns the qualification of a moral label of a ‘good citizen’, the domain of voluntary work, watching the everyday news, taking part in activism, and voting. Nowadays, most of the books, articles, and press documents, present young people as political apathetic. This particular age group is failing in terms of civic and political participation e.g. voting in the elections, and it is considered as passive and disengaged. (Banaji, 2008, p.1) According to Banaji (2008), nowadays political engagement and civic participation don’t appeal to young’s peoples general beliefs and activities, as they are viewed more as mandatory and less as maturity, citizen’s political agency, or sense of power and responsibility . However, t... ...no action and that ‘civic’ engagement is better than no engagement.’ This means that nowadays political participation could be expressed with the use of different forms and sources and if using an alternative way to express it, it doesn’t mean that it still it no longer exists. There is no formal evidence which proves that the younger age groups are less engaged to politics than the older ones. Nevertheless, there are lots of different methods that youth workers can use in order to actuate young people to political action, social cohesion and engagement through informal education. These methods contain voluntary work, group discussions and peer education. Finally, the notable absence of gender in terms of youth participation in politics constitutes another very important consideration that has to be highlighted in the future researches and surveys.

Peak – Time Executions as a Television Spectacular

Peak – time Executions as a Television Spectacular Peak-time Executions As a Television Spectacular by Ellen Goodman. Written for The Washington Post in America in 1954 and later published in the British newspaper The Guardian Weekly on April 1, 1984. The article is about how the murderer James David Autry wants his execution to be on the television and Goodman asks questions to whether or not it is okay to show the spectators that kind of violent spectacular and how it will affect them.Obviously this article was meant to create a debate when it was published those many years after in Britain. If we take a look at the different executions that occur in the article, then we get a pretty good view of how the articles main interest and opinion is negative and wants to show that it has done nothing but bring out the bad in people. Watt Espy who is an historian of capital punishment at the University of Alabama Law Center believes and has heard that violence only brings more violen ce – â€Å"[†¦] has collected tales of the violence begat by violence† (p. ll. 1-2). He gives an example of how the execution of two men in Attling, Georgia. leads to a fight between the spectators and ends with a man being killed. He states – â€Å"This was not unique† (p. 2 l. 3). By that he tells us that it was not uncommon at that time to have consequences like that happen during an execution. The people at that time didn’t handle the rush of the spectacle and of the â€Å"show† very well. It got to them and the influence of the bad situation would spread and affect the spectators.Another example of an execution giving by Goodman is when she talks about one of the last time that the public could watch an execution in America. It was August 26, 1936 that Raine Bethea was hung in front of a crowd of 10,000 people in Owensboro, Kentucky. Goodman describe the execution before and after, like it was some kind of concert or entertainment show that the spectators were about to watch. â€Å"Through the early hours of that day, â€Å"Hawkers squeezed their way through the crowd selling popcorn and hot dogs. Telephone poles and trees were festooned with spectators†. (p. 1 ll. 12-13) It reminds me of a circus, where you can buy hot dogs or an outdoor movie theater with popcorn, also Goodman writes that a vivid account by Time Magazine showed that the night before the execution of Bethea, the spectators had gone to hanging parties and drinking like the execution was something to look forward to. â€Å"By 5 o’clock, â€Å"the crowd grew impatient, began to yip, â€Å"Let’s go, bring him out†. † (p. 1 l. 14) Again the crowd shows the influence of what was going on. The bad situation had a violent effect on them.It made them seem and act almost crazy by the things Goodman describes – â€Å"At 5. 28 there was a swish, a snap. † Soon the spectators crowded in and â€Å"eager hands clawed at the black death cloth†¦ The lucky ones stuffed the bits of black cloth in their pockets†. † (p. 1 ll. 16-17) The quote says that â€Å"the lucky ones† got to go home with a piece of clothing from Bethea after he was dead, as proof that they had witnessed the execution. The way that the reaction to Bethea’s execution gets described is very harsh and cynical, like the spectators had forgotten their humanity and compassion.It is an example like this that makes Goodman bring it up. It shows how wrong it is and what impact seeing an execution can have on people. She sees no reason for bringing such a spectacle up again. For example this quote says that if we go back to the way it was back then it would most likely result in videos of the state-approved murders – â€Å"As we resume the march of state-approved murder, it seems likely that television reporters will soon be allowed to bring tools of their trade – cameras – into the death chamber, the way print reporters bring pencils† (p. ll. 21-13) â€Å"Indeed, if others have their way, we may yet tune in on death. Live at Five. We may enter the death chamber through the living room. Once again we may become spectators at executions† (p. 1 ll. 5-7) – Again when she writes â€Å"once again† she refers to it as going around 50 years back in time to when it was executions on the streets. She also uses irony with the â€Å"live at five† because it makes it sound like it was any other television show and that we could watch death â€Å"through the living room†, that doesn’t sound very appealing.By saying things like that she uses the irony to make people think about what this actually means, which is watching another human die as â€Å"entertainment† on the television in your own living room. In the article Goodman also write about arguments for and against showing executions on televisions, but not her own arguments though. â€Å"Some who favour capital punishment as a deterrent to crime are convinced that watching an execution would scare criminals straight. Some who oppose capital punishment believe that the sight would enrage the public† (p. 1 ll. 3-25) as the quote says an argument for, could be to scare the criminals so they could see what could happen to them. And an argument against could be that it would only have a bad effect on the public. â€Å"There’s no scientific way to prove in advance the effect of televised executions on crime [†¦ ] but we do know something about the effect on the â€Å"audience†. We do know something about spectators from the old days† (p. 2 l. 12, ll. 13-14) – Goodman knows that there is no way to prove what effect it would bring but she see no reason to try and test it. The descriptions of his death were graphic enough† (p. 1 l. 1) – When writing about Autry, Goodman clearly states her op inion towards the subject which if the executions should be on television or not. Like the descriptions of how Autry’s execution went in details weren’t enough? She is saying that it should be enough. That showing it on television would be over doing it. Hearing about how someone takes a man’s life on purpose would be hard enough but to actually see it happening with your own eyes would be horrifying.

A Village Singer

â€Å"A village singer† portrays the internal conflict, the bitterness and responses of Candace when she was dismissed from the choir that served for forty years. The story partially points out the social norm that set down for women. In this community, women are not considered equal and have the same feelings as men which represent through Reverend Pollard and Williams Emmons. Williams Emmons is three years older than Candace, but he still holds his choir leader position. If they complain that her voice has worsened, Williams's voice logically must have the same situation as her. However, Emmons is not dismissed and remain his choirmaster position. The minister just like Candace also serves at the church for forty years. He hesitates of his speech and could not keep the freshness for his sermons. He still can stay in the church and continue his duties since nobody asks him to leave his position and gives him a photograph album. Candace indicates that all of them have the same position in the church and change according to age, but the congregation chooses to dismiss her as she is a woman. Candace's bitterness, pain, and conflict become more intense due to the betrayal of people around her. A betrayal of Emmons who had sung duets and had walked Candace home after rehearsals in Saturday night when he said â€Å"a most outrageous proceeding† for Candace action. He critics her voice with Alma and supports the dismissal. Even Candace's nephew, Wilson Ford, threats to throw her organ out of the window if she continues to disturb Alma's solo. He does not express any sympathy or even gently discuss her grief. She also feels hurt and betrayed by members of the choir since they celebrate a surprise party for her and leave a photograph album with the letter informing her dismissal from the choir. However, the way that Candace responses and against to conflict is full of anger, foolishness, disregard, and arrogance. She says that the member of the church pretends to be a Christian; however, she also goes against what the church teaches. She uses photograph album as a footstool, disturbs Alma's solo, refuses to pray â€Å"‘I don't see any use prayin' about it,' said she. ‘I don't think the Lord's got much to do with it, anyhow'† and challenge other people to stop her † I'd like to see anybody stop me.† Besides that, the story carries the message of kindness and forgiveness. At the end of the story, Candace forgives to all people who have wronged her and also ask for the forgiveness from those people. She apologizes to the minister, reconciles with Alma, and forgive Wilson.

Judgement Day Professor Ramos Blog

Judgement Day â€Å"so i wait 5 more days. 5 more days. 5 eternitys. i know he i are concieved from ourselves each other. every night of the self-awareness journey, every thought we concieved, we have finished the race. time to die. everything we knew, we were able to understand it, to percieve it, into what we should, everything we knew, we know use. an understanding of the everything. An einstein stuck in an ants body. we are the nature of existence. the zombies were a test to see if our love was genuine. we are in wait of our reward, each other. the zombies will never cause us pain anymore. the humanity was a test. I love you, love. Time to die, time to be free, time to love.† An entry from Dylans journal. â€Å"Two students, cloaked in black trench coats and armed with guns and bombs, opened fire Tuesday at Columbine High School, killing 15 people and wounding 28 others in the worst school shooting in U.S. history (massacre at columbine highBloodbath leaves 15 dead, 28 hurt).† â€Å"Columbine High School† †¦ It has been 18 years and that name has been burned into our memory. Not for prefect attendance, outstanding test scores, or overachieving students which all schools thrive to have their school’s name known for. This school is known for something the history of America did not have for a school. We know it as â€Å"The Columbine School Shooting.† Wednesday morning on April 21 in 1999 was flooded with the headlines of two senior boys bring weapons onto their campus and killing their classmates. The events to the worst school shooting in the history of America was being shown on the news, talked about on the radio, and read in the newspapers. The name s of the two shooters became a household name. Dylan Bennet Klebold is one of the shooters at Columbine High School yet if he did not cross path with Eric Harris, not been rejected from his peers, and been able to handle his depression then perhaps Dylan would not have been involved. Dylan Klebold was only one of the shooters that Tuesday April 20, 1999. Eric David Harris is the other shooter and you can not say one name without saying the other. Together they have done something America was not ready to comprehend and to this day what lead the boys to the decision is not certain. What is know is the planning to the terrible day and other events that may be linked to their decisions. â€Å"There are several police reports that show a recent history of trouble Eric Harris and Dylan Klebold were responsible for prior to the shootings at Columbine; reports of threats and violence that were swept under the rug by the local law enforcement, kept hidden for months after the tragedy (Shepard).† Both Dylan and Eric rode the same bus and attend the same middle school with one other friend Nathan Dykeman. The boys would be involved with school and were interested in video production. The boys made countless videos of themselves some of which were used to study their behavior. Video showed the boys in the woods firing hand guns, wearing trench coats in one project called ‘Hitman for Hire’, talking violently to the camera about the acts they would do to bullies, and lastly videos from Eric’s basement which have not been fully release to the public. Yet not being 18 to purchase guns themselves, Dylan had a friend who would also be his prom date, Robyn Anderson, bought the guns for them. Eric and Dylan take turns shooting the guns and practice their aim. The ‘Hitman for Hire’ was a project were the Eric and Dylan were hire by students who have been bullied at their school as they saw their role as â€Å"the men in black that geeks, outcasts, nerds, and other picked-on souls could turn to in order to take care of bullies who were harassing them and making their lives hell. In the film, Dylan and Eric run around protecting the weak (Shepard).† The project’s video is chilling to watch due to the day the shooting happened the boys wear black trench coats as in the video and walked the halls with guns looking for victims to shoot. Some suggest Eric and Dylan were rehearsing for what they called ‘judgement day’. From all the videos Eric and Dylan made the basement videos have yet to be completely released to the public. The day of the attack about 30 minutes before, Eric and Dylan made their last video which they both take a turn saying goodbye, Dylan had a message for his mother, â€Å"Hey mom. Gotta go. Its about a half an hour before our little judgment day. I just wanted to apologize to you guys for any crap this might instigate as far as (inaudible) or something. Just know Im going to a better place. I didnt like life too much and I know Ill be happy wherever the fuck I go. So Im gone. Good-bye. Reb. (Shepard). Dylan’s mother, Susan Klebold, was not aware of the videos her son was making and st ated, â€Å"Dylan was a gentle, sensible kid. No one in our family had ever owned a gun. How in the world could he be part of something like this (I Will Never Know Why P.1)?† His mother knew of the depression he faced, the friendship with Eric, but was she aware of how depressed he truly was which may have needed assisted from doctors, how toxic Eric was to Dylan, and the anger from the rejection from others he held inside. Dylan kept a journey from 1997 to 1999, his writing consisting of his thoughts and hatred for his life, talking about a girl he loves which transforms his writing almost to poetry, and to dark desires of killing, bombing the school, and the schedule of April 20. Dylan was aware of being different from his classmates. As a teenager growing up and trying to understand himself he knew his thoughts were not the same as his classmates. â€Å"I know that i am different, yet i am afraid to tell the society. The possible abandonment, persecution is not something I want to face, yet it is so primitive to me,† this side of Dylan seems to feel helpless as if he has already chosen his fate (Shepard). Throughout the journal, and videos, you witness different sides of Dylan. He struggles with his emotions as read in his journal at times he talks about his loneliness and wanting to reach out to people, then to anger of not being welcome, and then spends briefly of his unrequited love but ult imately Dylan wanted to be accepted. â€Å"I will be free one day, in the land of purity my happiness, I will have a love, someone who is me in a way. Someday Possibly thru this life, maybe another, but it will happen,† in his journal Dylan is seeking accept perhaps even help. After 19 years the question if Dylan would be been on antidepressants could have changed the outcome of that day? Dylan was not quiet about his desire of killing, he wrote an essay on it which his teacher found unappreciated and gave it to the counselor to evaluated it. Yet thing came from it. Dylan’s mother notices her son behaving differently yet passed it as, â€Å"Dylan was just being a typical teenager (Dawson).†Ã‚   With the journals and videos psychologist and FBI profilers stated yet neither were formally diagnosed, â€Å"Dylan likely suffered from severe depression and suicidal thoughts, while Eric was likely a psychopath (Dawson).† Both dealt with mental issues yet it was too late it help. Eric Harris was a big influence on Dylan, many students stating that Dylan was a follower and Eric was a leader. Eric’s parents never spoke or were interviewed about what their son have done. Eric would be shown on the media of killing the most between himself and Dylan, was Eric the mastermind of that day which Dylan called ‘judgement day’? Its simply really Dylan wanted to die, and Eric wanted to kill. Eric in Dylan’s life was the approximating cause to his involvement on April 20, 1999. Dylan dealt with depression and perhaps if the influence of Eric caused him to think that others should suffer for his sad life. In Dylan’s journey he talks about the jocks and the girls who ignored him, Eric could have known to make history of killing at his high school he would need help and Dylan was easily influenced. In the end Dylan suffer in life and in death, when Dylan shot himself was not enough to kill him instantly but to slowly have him drown in his ow n blood whereas a shot gun in the mouth cause Eric no pain. Dylan, thanks to Eric’s planning, is known as a monster since 1999 for dwelling at the gates of differences as Cohen would say. Cohen has seven theses to monster one being â€Å"The Monster Dwells at the Gates of Difference†, Dylan felt has an outcast knowing his thoughts were not was called ‘normal’. He then acted on it which caused him to be label as a monster, as his mother had mention teenage depression is common but not given the full action it needs. Due to the lack of interest Dylan acted on his emotions and did something terrible. And what Dylan did that day at his high school has changed our cultural forever such as the safety in our school and to how police officers are to respond in that situation. What cause him to be part of the planning, agreeing to act upon his thoughts, and to kill and harms others will never be understood and will be kept with Dylan. â€Å"Colorado News.† The Denver Post Online News, extras.denverpost.com/news/shot0420a.htm. A news article the day before of the events of April 20, 1999. Prefect example of how an impact the school shooting shock the nation. This new article is only one of many that was read at the time after the event and already stated that it was â€Å"the worst school shooting in the history of America.† It gives a brief description of what was known briefly after it took place and will be used to show what the nation knew what happened. Shepard, Cyn. â€Å"~(@)~ 4-20-99 a Columbine Site ~(@)~ All about the Columbine High School Shootings.† a Columbine Site, acolumbinesite.com/. Website dedicated to the school shooting and provides evidences such as the 911 calls, police reports, and a summary of the shooter and victims. This site will be used to take a look at the journey to cite in the paper. The journals allow us to take a closer look at the emotions Dylan was feeling from 1998 to the day of the shooting. â€Å"‘I Will Never Know Why.’† Oprah.com, www.oprah.com/omagazine/susan-klebolds-o- magazine-essay-i-will-never-know-why. Dawson, Margaret, et al. â€Å"Columbine Killers Mother Sue Klebold on Relationship with Her Son, Warning Signs She Missed, What She Went through after the Tragedy.† ABC News, ABC News Network, 12 Feb. 2016, abcnews.go.com/US/columbine-killers-mother-sue-klebold-relationship-son-warning/story?id=36891650. Sue, out of both mothers, spoke about her son and wrote a book. She has brought awareness to depression to high school students and the importance of looking into seeking help. She describes Dylan’s personality before and the days leading up to April 20. Her quotes of her son will be used to show how Eric was the ringleader of the event. Dylan was a follower with anger and wanted to punish others for his life.

Public sector finance and cntrol Essay Example | Topics and Well Written Essays - 750 words

Public sector finance and cntrol - Essay Example through provision of Discretionary Council Tax in a manner that: The payments are made in complex situations and incidences of anomalies thereby enabling different quarters of the society to handle issues ascribed to short term financial crises that would hinder them from paying their normal taxes. However, the essence of applying Discretionary Council of Tax should not focus on undermining the natures as well as the purpose of the Normal Council Tax Support Scheme. Moreover, it should not focus of supporting irresponsible behavior or common practices associated with not paying taxes among the quarters of the society. Consequently, the process should not focus on provision of funds in a manner that the expenditure the maximum permissible by the Local Council Tax. Another method that may be applied to achieve the desired tax charge by the council is provision of Awards. The Awards can be provided to meet current tax needs rather than compensate for past tax debts. In this regard, retrospective payments made be subjected to appreciation thereby reducing Council Tax arrears. The Process of Incremental Budgeting entails a scenario where new Budgets are formulated taking into consideration facets of the previous annual budget. In this regard, increments are usually made in order to fulfill projected needs for the current year using the pats budgets years for purposes of references. Incremental budgets are pertinent owing to the fact that it facilitates the aversion of risks, reinforces incidences of equilibrium created by political facets and provides an efficient and effective platform for stakeholder decision-making. In regard to tax setting, there are various factors that are usually taken into consideration; the fist factor is equality and uniformity. That is, all taxes should be levied in an equal and uniform manner. In addition, the process of levying tax entails a scenario whereby; certain time limits are stipulated for collection of taxes i.e. ends of every

Entreprenuership Report Essay Example | Topics and Well Written Essays - 2000 words

Entreprenuership Report - Essay Example The marketing department determines the patterns of demand in the market. This therefore informs the production in order set an appropriate supply for the products in the market. The report below discusses the process of introducing a new product in an already existing market. In doing this, the report includes an extensive situational analysis, resource allocation, marketing, distribution among other essential operations that will help secure a substantial market for the new product. Introducing a new product in an already existing and active market requires the consideration of various features of both the market and the new product. Marketing refers to a management function concerned with the determination, anticipation and satisfaction of the market demand. An appropriate marketing department should earn a product whether old or new a substantial size of the market capable of achieving the product profitability. Among the key factors considered in the market research, include the name of the product, the price that must consider the cost of doing business and the profitability among other essential features of the market (Parente, 2005). Marketing is an essential department in the introduction of the new product; the marketing team must carry out effective market researches and market analysis in order to determine all the factors that will influence the demand for the new product. This way, it advises other essential department in the company such as the pro duction department on the quantity of products and the features to incorporate in such products in order for the products to gain profitability desired. United Kingdom is a developed economy; this implies that the people have a higher purchasing power. The smart TV market can therefore sustain yet a new product, which will compete effectively against the many other products currently in the market. However, such a market makes informed

Strategic Initiatives Required of easyJet plc to maintain its Dominant Dissertation

Strategic Initiatives Required of easyJet plc to maintain its Dominant Market Share in the United Kingdom - Dissertation Example The venture failed, being squeezed out by the established airlines, but the concept remained and was revived in the 1980s, when deregulation in the airline industry in the U.S.A. witnessed Southwest airlines using this strategy to gain dominance in the domestic market. Liberalization in the airline market by the European Commission resulted in this concept reviving in the European sector in the 1990s. Consequently, â€Å"no frills airlines† sprung up by the mid-1990s in the United Kingdom and began dominating the European Market. easyJet came into being in 1995 as the brainchild of the Cypriot businessman Stelios Haji Ioannou, having a background steeped in the shipping industry. The early days of easyJet did not witness much success in proving to be a profitable venture. However, between the period 1998 to 2002 easyJet demonstrated the hunger and drive for larger market share and profitability through an impressive record of raising its 77 million pound turnover and 5.9 milli on pound profitability to 582 million pound turnover and 71.6 million pound profitability over this period. Strategic initiatives in the form of mergers and acquisitions of competitors and brand extension resulted in easyJet rising to a dominant market position in the United Kingdom market (Homer & Swarbrooke, 2004). ... Such a study would add to the body of knowledge of strategic management, providing insight into sustaining competitive advantage. 3. Literature Review easyJet has its headquarters in Luton England, providing direct employment to 7,300 people that include 1,900 pilots and 4,300 cabin crew. It has revolutionized the manner in which people in Europe travel for business or for pleasure. It has led the way in utilizing the Internet as means of providing convenience in ticketing and quick dissemination of information. It operates on more than 540 routes in Europe with its 196 aircraft. In 2010 it carried fifty million passengers. It has strong market positions in key markets in Europe. It holds the dominant position at Gatwick, Milan and Geneva and is a strong contender in Paris (easyJet plc, 2011). The business and financial highlights of easyJet for the year 2010 shows a total revenue of 2,973.1 million pounds, profit before tax of 154.0 million pounds, return on equity of 8.6% and retur n on capital of 8.8%. easyJet has demonstrated continuing growth, with passenger numbers up by 7.9% and total revenue per seat up by 5.1% (easyJet plc, 2011). With the passing of each year easyJet’s market position in the European short haul aviation sector has only grown stronger. In the first half of 2010 it increased its market share from 6.5% to 7.6% (easyJet plc, 2010). easyJet has demonstrated how to use the resource based model to attain competitive edge and success in the business world. In its initial days it imitated this business model used by Southwest Airlines of U.S.A. which was characterized by use of one type of aircraft, the Boeing 737; catering to short haul needs; no

Florence kelleys speech on child labor Essay Example for Free

Florence kelleys speech on child labor Essay In Florence Kelley’s speech to the National American Woman Suffrage Association, she connects with her audience and encourages them to fight for the end of child labor by showing how horrifying it truly it is. Through bringing up the horrors of child labor, she implies that women need the right to vote, as they would abolish child labor. By appealing to pathos, using imagery, and applying repetition, Kelley successfully convinces the audience to agree that child labor is wrong. Through appealing to pathos, Kelley connects with the audience’s conscience by showing how barbaric child labor and pushes her audience to desire the end of child labor. By stating that children â€Å"in age from six and seven years and eight, nine, and ten years†, work to provide for their families and themselves, Kelley strikes a chord in the listeners’ hearts and shows how this system takes advantage of young kids. This shows the monstrosity that is child labor as they are so young. As she writes that â€Å"boys and girls, after their 14th birthday, enjoy the pitiful privilege of working all night long†, Kelley shows that working all night is like forcing children into slavery. With the oxymoron â€Å"pitiful privilege†, she shows ironic it is that when a child has an important birthday, they are jokingly rewarded with longer work hours. Kelley connects with the audiences’ emotions as she shows how unjust it is to make children work as hard and as long as adults do. By describing the children as â€Å"little beasts of burden, robbed of school life that they may work for us†, Kelley makes the audience feel guilty for allowing child labor to be a common occurrence within America. By utilizing pathos, Kelley connects with her audience through proving how horrendous child labor is and calls them to action to rid America of it. Kelley also uses imagery to convince the audience that child labor is horrendous and should come to an end by vividly describing the working conditions that the child laborers go through and how young these workers truly are. She describes the children as, â€Å"just tall enough to reach the bobbins†, which brings to the audience’s mind an image of an innocent girl forced into working at such a young age. As she describes the harsh factory working conditions the children face, she points out, â€Å"the deafening noise of spindles and the looms spinning†. By using such descriptive imagery, Kelley transports the audience to the rooms where little children are suffering and working. Through placing these unforgettable images in her audience’s mind, she causes them to realize the unfairness and horror of child labor which they will never be able to forget. Another rhetorical device Kelley uses to convince her audience that child labor is a monstrosity is a repetition of certain phrases. Through repetition, Kelley pushes her words and facts into her audience’s head leaving them no room to deny the unfairness of child labor. Throughout her speech, Kelley repeatedly starts paragraphs with, â€Å"in (certain state)†. By doing this, she is able to state facts on child labor laws in certain states; showing that though there are laws on child labor, they are still extremely unreasonable and unfair. This shows the audience that child labor is very real and though they do not witness it, these kids make their items of comfort. She also repeats the phrase â€Å"while we sleep†. This repetition highlights that children work through the night, but more importantly, it implies that this occurs while everyone else is relaxing and sleeping soundly in their beds. By showing that children are forced to work extremely hard, the audience is left horrified. By utilizing repetition, Kelley successfully imprints the facts of child labor and its’ unfairness in the listener’s mind. In Kelley’s speech, she appeals to the audience’s conscience and emotions, paints vivid imagery, and uses repetition to call others to fight to end child labor as it is a horrendous occurrence.

British Airways Internal And External Environment

British Airways Internal And External Environment British Airs has chosen as its competitive strategy to be focus differentiated. This is supported by the fact that since the mid 1980s the company determined that they needed a more dynamic, customer-focused and service driven culture. Furthermore, the company stated in its 2008/2009 annual report that its objective is to be a high-performing, market-focused, global premium airline. Among its objectives, it wants to be the worlds leading global premium airline; be the airline of choice for longhaul premium customers; and deliver an outstanding service for customers at every touch point. Moreover, in order to analyse if the company is supporting its strategy, it is important to analyse its value chain and how the company can creates value to its customers. In its operation, B.A is outsourcing some activities, for example catering, therefore they can focus on their core business, and also they can save costs with employees and avoid problems with strike. (Guys on this point, reviewing the case study, that the franchises do not not contribute to support their strategy of differentiation). B.A has also created a subsidiary OpenSkies to be more competitive in the transatlantic routes, due to the fact of being a new company, they can hire new employees with different salaries and benefits from B.A. B.A has also created the Terminal 5 which is very modern and with a lot of technology, therefore they can reduce costs mainly with employees and it also a mean to reduce the problem of possible strikes. This terminal does not depend too much on employees force. Furthermore it helped the company to improve its efficiency and offer better service. On services, the company has invested to achieve its objective of serving outstanding services. Some examples are a Club World Cabin, which offers more comfort and privacy, on all its Boeing 747 and on half of its Boeing 777; Two-by-Two seat configuration in its Club Europe; Galleries lounges at terminal 5 and 3 in Heathrow, Milan, Vancouver and Johanesburg; Check in from mobile and PDA; In flight entertainment system. Its Human Resources activities can represent a critical aspect from its value chain. In one hand, the company has invested in world-class hospitality and customer service training (annual report); on the other hand to support its objective of reducing costs, the company has progressively cut the number of employees and their benefits (such as reduction on their pensions), which has generated a turbulent relationship with its employees, mainly with the trade unions. As an example, due to the 5000 jobs cut in its backroom operation, the cabin crew went on strike in August 1997. They are reducing the pensions, they are hiring new employees with different salaries which create employees conflicts, affect motivation and they have strikes. Firm Infrastructure: They changed the management style in the mid 1980 to be more flexible. However, more recently they are becoming more toughened due to the competitive. They are trying to manage the efficiency of the employees with the clocking-in system; they are also trying to reduce absenteeism. Apart from this, employees fell bulled. Therefore, it seems to be more autocratic. We can also support this with Terminal 5, they just decided to start the operation but employees were not prepared. Strategy Sustainable it is not sustainable The company is focusing on reduce costs and maximizing profits to deliver the results expected by the shareholders. However, on the other hand, this strategy is impacting the employees. They are reducing the pensions, they demand more performance, they dont want to give pay risen, they want to reduce the number of employees, thus this will impact the quality of the service. Therefore this does not support the strategy. Evaluation of Strategy: Primary evaluation index is performance if it has grown and if it has been profitable; However Rumelt indicates three questions to evaluate depth the strategy, to appraise more fundamental factors and trends which will guide the company for success: Are the objectives appropriate? Are the major policies and procedures appropriate? Do the results obtained confirm or refute critical assumptions on which the strategy rests? The strategy needs to be consistent (goals and policies); consonant (it needs to represent an adaptive response to the external environment and critical changes); it needs to create competitive advantage and it needs to be feasible according to resources. We have set our sights on being the worlds leading global premium airline. We have five key goals. They are to: Be the airline of choice for longhaul premium customers; Deliver an outstanding service for customers at every touch point; Grow our presence in key global cities; Build on our leading position in London; and Meet our customers needs and improve margins through new revenue streams. Background and Introduction British airways were founded as aircraft transport and travel (ATT) in 1916, and soon on after the World War I the first international scheduling air service were launched between London and Paris. 1939 its principal competitor were Imperial Airways and the government nationalized both company from British Overseas Airways (BOAC). The BOAC were operation just in Long Haul flight and for short haul another new company were operation, British European Airways (BEA). In 1974 after the BOAC has a great knowledge about long Haul Flight (US, Japan, and so on) and BEA has a great knowledge about short haul flight the both companies merger, became the British Airwyas. (DataMonitor, 2009). Business agreement between BA AA Iberia 2008 British Airways is one of the worlds leading scheduling premium international airlines, during FY2009 British Airways earned  £8 billion in revenue, down 11% on the last year. Passengers represent 87% of the revenue, 7% Cargo and 6% form other activities, (annual report BA, 09). With 245 aircraft makes one of the best fleet services in actuality. British airways serve more than 300 destinations worldwide. The company carried more than 33 million passengers and 777,000 tonnes of cargos destinations throughout the work during fiscal year 2009. British airways also provides another types of services to other airlines including cargo handling at airports, airframe maintenance, computer and communication services and consultancy services. (datamonitor, 2009). British airways has a objective to be the biggest airline company in the world, and the airline industry is consolidating at an accelerating pace. In order to do this, merger with Iberia and plan to join business with American Airlines are examples of the era for international aviation. But these deals are always in focus on benefit its costumer. (Annual Report BA, 2009) British Airways during March 2009 launched a low-cost airfare sale with price starting to $478 between London to New York and also develop its popular Europe for Free that is a program offering low-cost fares and two free hotel nights in same seven selected cities on the Europe continent, (datamonitor) Appendix 01 -Timeline British Airways Macro environment Analysis According to Lancaster (2008) companies are inserted in a macro environment composed by different factors or forces which have an impact on their operations. Some of these factors are closer to the company such as suppliers, intermediaries, distributors and so on, which he denominate proximate macro environment. There other factors have a wider prospect, such as legal, cultural, economic, so on, but can also impact companies results. Political Factors Almost every aspect of running an airline is governed or influenced by tight regulatory controls. This varies from the routes companies can fly, the business partners they can cooperate with, the airport slots they can use, the fares they set and the infrastructure costs they pay. Strict rules also govern safety and security and the management of their environmental impact. (XXXXX) Terrorism is another political problem which affects companies, one example are the attacks which occurred in the U.S in 2001, which reduced the demand for flights and also demanded from companies more investments on security measurements and policies to rebuild consumers confidence. (XXXX) Economic Factors Airline companies were direct affect by economic recession when in 2008 were the worst experience has ever faced in especially US and Europe. The global recession has affect in both cases passenger and business people in air travel. This aggravated its pension deficit and it also impacted its demand because many companies are trying to reduce the costs with travelling; instead they are trying to use communication technology as teleconferencing. Although the price oil has fallen from 2008 were the oil price was $147 a barrel. (Key data) Appendix 2 UK residents visits overseas by air by Country visited (000) Currency changes are another problem. For BA the pound weakens impacted its costs due to many of them occur in dollar or euro. Other factors which can impact either B.A costs base or profits are oil prices fluctuations and increase unemployment which impact consumer confidence. Social Factors Ageing fastest increase in the oldest old Population by age, UK, 1984, 2009 and 2034 The graphic above describe how the UK trend populations are going, over the last 25 year the people aged 65 has increased from 15% in 1984 to 16% in 2009, increase of 1.7% million people, in other words, UK population is ageing. On the same period the young population has decreased from 21% to 19%. http://www.statistics.gov.uk/cci/nugget.asp?id=949 Analysis this graph, it is possible to understand that people are focus on their career and probably having just one children or in some case no one, and the consequence is young population decrease and old population increase. British Airways can take advantage of this situation because people in this age may want to enjoy the live travelling, visit some friends and so on, and British Airways can bring this customer to it, and this type of customer possibly will pay to better services and better company, and business class for this customer are the best option to British Airways introducing them. Appendix 3 Unemployment rate According to graph above, the UK Unemployment rate despite is getting a small better still so high, and this factor impact direct on British Airways, because whist people have no job it is difficult to this people travel by plane. On the other hand, people aged 16 to 54 had has been a significant increase since 2009, and may can bring more customer to British Airways. http://www.statistics.gov.uk/cci/nugget.asp?id=12 Technological Factors Price comparison using the internet Online booking services and check-in It is good because young peolpe prefer to used, but old people dont like this new techonolgies The technology has created a lot of benefits for consumers. In the case of airline industry, now they can use comparison websites, which has contributed for their bargaining power; On the other hand, online booking beside facilitating customers, companies do not need to pay to agencies anymore (intermediaries). Furthermore, British Airways can also reduce the number of employees because it is possible to use more machines than people and BA improved its efficiency, as an example the clocking-in system implemented by BA to control employees hours, and It also creates new ways of communicating with customers. (XXXXX) Environment Factors One of the British Airway strategic is reduce issue that affect the environment, in order to this, British Airways chose to engage in CSR (Corporate Social Responsibility) to help achieve the company strategic, CSR also can help British Airways to identify risks to health, safety and environment, this strategic also can attract more investors and grow the company. CSR CASE STUDY According to Convention for Climate Change and the Kyoto protocol, one big issue to solve is the carbon emission. And airlines companies have a high contribution in carbon emission. So, in response to this British airway decided to develop a program to solve this issue and the first target was fuel efficiency to reduce in 30% between 1990 from 2010. Doing this action the saving represents 50m tonnes of carbon diode (CO2). The British airway has great reduction in carbon emission that the carbon emission saved can then be sold for other companies, which needs to go above its carbon emission. CSR CASE STUDY Furthermore, another crusial point to British Airways is the noise pollution, to minimize this issue the company is inventing in quieter aircrafts and changing the way that its fly, the target to reduce the average noise per flight is around 15% by 2015. The people who living near to Heathrow are the people more affect with the noise but British Airways reduced around 30% the noise between 2008 and 2009. (annual report BA, 2009). Natural disasters and weather conditions can impact the operations. These issues can impact on costs and consequently the companys profit. Volcano ashes Legal Factors During March 2010 British airways announce a decline in passage number; the decline was so high that was compared with the month after September 11 terrorist attacks. It was the worst march in more than a decade for passenger numbers, and the British airways strategic were cuts some its operational capacity. But the consequence was worst it. Because became a Cabin-Crew Walkouts that generate around  £45m loss to British Airways. When more than 47% of the flights were cancel in Heathrow airport. On the other hand, during the same time Ryanair Reported that the passenger number has increased 13%. One of the reasons from that is probably the no-frills. (financial Times, 2010) Beside all the legislation which reflects the heavy regulatory control governments have over airline industry, companies are also impacted by employment relations laws and recognition of trade unions. In the case of BA this has represented a lot of problems due to the strikes conducted by the employees. Beside the impact on image, the company has incurred significant losses. Other legislation which can impact its strategy is the restrictions on mergers and acquisitions. (XXXXX) Meso Environment XXXXXXXXXXXXXXXXXXXXXXXXXXXX Competitive rivalry The competition is very intense. Generally the main competitive factors in the airline industry are factors such as, customer services, safety record and reputation, price, routes services, in-flight entertainment systems and frequent flyer programs, flight schedules, capacity, types of aircraft, code-sharing relationship and so on. (datamonitor) Short haul market BA has a lot of competitors, mainly Easy jet and Ryanair, and on this type of flights is more difficult to have differentiation. Product and service are easily replicated and it is difficult to achieve consumer loyalty, On the other hand. Long haul market with the OpenSkies changed the competitive landscape. Five new companies have slots in Heathrow to fly to U.S. (XXXXXXXXXX) New Entrants In the airline industry new entrants are low because there are significant barriers to enter. It requires high capital investment, there are also high regulatory requirements, it is a high competitive environment, it offers low profit margins, it takes more time to have the return on investment, and Slot spaces are expansive and the barriers to exit are high. (XXXXXXXXX) Substitute On short Haul routes, airlines companies have a great competition with on the ground. Train operations in UK are taking a bigger share of the air, principal because the infrastructure has suffer improvements and minimize journey times in lines such as West Coast mainline. Although Eurostar is disrupt by snow and freezing weather in January, the company still in increase around 1.2% more passenger in 2009, at the same time demand for flight between London to Brussels and Paris fell b y 14%. (Annual Report BA, 2009). Power of Buyer British Airways through a strategic sourcing process produce services and goods, using benchmarking to make sure that they will achieve maximum value, for both parts such as suppliers and purchase. During the 2009 year , the company reviewed all its spending with 500 top suppliers who account around 94% of total annual external spend, in order to this, British Airways re-structure all its commercial deals and the result was a considerable saving over this period. Power of Suppliers Suppliers have high bargaining power, there are basically to suppliers of airplanes: Boeing and Airbus. And they are restricted by sole supplier of fuel in the airports. (XXXXX) Micro Environment Analysis XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Strengths British airways has some important resources and capabilities such as: a fleet of about 250 airplanes and more than 300 routes; It has an international customer database; It has financial resources, according to datamonitor 2009 report, the company has increased its revenues since 2005 and in 2008 the company had 10% of operating profit margin. The company has slots in the main airports; The company has created two subsidiaries: OpenSkies and BA City Flyer; It has also established some important alliances (OneWorld alliances) and it has franchised some routes. These resources and capabilities are valuable and can help the company to react against some threats and capitalize on opportunities. However they cannot be rare and inimitable depending on the competitors available resources. On the other hand, British Airways have some unique resources and core competencies which are more difficult to imitate, are more rare and represent an important value for the company. British Airways is the only company with access to terminal 5 in London Heathrow Airport, one of the main airports in the world. BA has also a reputable brand image recognized globally and reinforced by its long-standing existence within the industry. Through its subsidiary OpenSkies has offered a 32-seat all premium service from London City Airport to New York (Annual report). British airways has a constantly increase in its revenue since FY2005 to FY2008 (HERE I NEED TO SHOW WITH GRAFICS, WHY THIS LAST YEAR THE COMPANY DECREASE?). British Airways has focus on operational services such a punctuality and costumer services, important factor to achieve this aim is Terminal 5 at Heathrow. It is allowing British airways to provide customer with a completely level of services in a highly efficient way. Furthermore, an important strategic for the company is investments in its fleet, and  £100 million is using to develop and modernise its first cabin and the customer feedbacks is brilliant. Costumer likes its idea because it is what costumer is looking for, more comfortable beds, space, privacy and everything is British style. (annual report BA, 2009) British airways has a excellent fleet base operation and has its robust route network. The company is operating with 245 aircraft in service. (HERE A NEEDS TO SHOE WICH AIRCRAFTS AND COMPERER WITH COMPETITOR). Although, diversity fleet operation help the company to achieve their advantages over their competitor and to be effective utilization of its asset base. In addition the British airways have just order two airbus A138 and six Embraer E190SR and five E170 aircraft to replace RJ85 and RJ100 Aircraft. Which are currently operated from City airport. Furthermore, the British airways has carries more than 33 million passenger per year. (HERE I NEED THE INFORMATION HOW MANY PEEOPLE PER YEAR) BA focuses on offering online services to preserve old customers and to attract new customer. The e-services were important factors that helped British airways to reduce costs and increase revenues. Furthermore, the e-services helps costumer to book hotels, cars all through the website. Third of all companies booking was sold by ba.com. in order to do this, British airways introduce a new tool that is capable to upgrade their booking at any time between buying a ticket and checking on-line. Other facility it is access in real time the arrival and departures information through their mobile, which is useful tools for business people. (Datamonitor, 2009) Weakness British airways has a high debt obligation in FY 2009, the amount is around  £2,382 million, an increase of  £1,072 million in comparison to FY 2008. The increase in net debt included  £554 million due to the retranslation of foreign debt. High debt make more difficult for a company to pay its principal and interest with respect to its obligations. In addition, can reduce the British Airways ability to use cash flow to fund working capital and other general corporate requirements. Furthermore, high British Airways debts difficult to planning and reaching to change in business and industry. (datamonitos, 2009) British airways is one of the biggest airline company in the world but 62.5% of the revenue came from European Market (data monitor, 2009). And it is not good business depends too much of a specific market. Because if the continent has an economic problem the company for sure going to be serious problem. Appendix 5 GDP Nominal According to Nominal GDP, 30% of the world nominal GDP came from Europe. So it is a good strategic from BA focus on this market. But there are some problem mentions above. Appendix 6 klj According to PPP GDP, British airways should be focus on other countries to try to improve their revenues. In some countries such as China, Japan, India, Brazil and so on, there is a great chance to increase the revenues. On the other hand, The European population has a high number of retender people that increase the probability of this people to travel (long haul flight) to enjoy their live. (here i need to find the reference. Again,, heheh) Opportunities British airways to try to improve its revenues were focus on business agreement with other airlines companies. British airways, American Airlines and Iberia have signed a joint business agreement in 2008 on flight between North America and Europe and part of the plan it is expand their global cooperation. This relationship was created to benefits customer to increase flight schedule and more fly option to travel to whore world. (annual reports BA, 1009) OneWorld Global Alliance it is another (HERE I NEED TO EXPLAN WHAT IS ONEOWRDL) Another opportunity to business is the Open Skies between EU and US, because British airways can significantly increase its number of destination choices that the airlines can offer for the customers. Although, Airlines are applying for EU-US anti-Trust Immunity, where London Heathrow is open to any US or EU Airline that wants to fly to US and where the rival alliance have immunity. In order to this, the airlines companies also can expand customer choice by supporting more routes that it is not be economically viable for the airlines companies. This strategic can increase the opportunity to British Airways to provide a better services for its customer and improve its business as well. (datamonitor, 2009). Threats The global recession has a high impact over on Airline industry, according to GDP growth rate has a declined from 5.1% in 2007 to 3.1% in 2008. Due the crises many Airline companies had financial loss and the principal affect class were the premium passenger because companies decided to cut business travel to save money, a recent survey suggest that 47% of business travel will take fewer travel in the year ahead. So, Global economic is affecting British airways where the company focus main on business travel. (datamonitor, 2009) Over the latest years the Airline industry has been affected by global recession and drop in air travel and the airline companies strategies are merger and joint venture, recent examples such as Delta and Northwest Airlines in October 2008, between America West Airlines and US Airways in September 2005, American Airlines acquired majority of Trans World Airlines assets in 2001. In Europe market some consolidation is happens too, such as Vueling and Clickair in Spain, Alitalia and Air one in Italy, Lufthansa acquired Brussels Airlines and British Airline BMI and Austrian Airlines. Other merger or joint venture with domestic and international market can affect directly British airways revenues. (datamonitor, 2009) EU-US Open Skies Agreement has had a high impact on Long Haul Flight, during the first phase of the Open Skies at Heathrow, the competition has change on transatlantic routes, US Carriers Delta, Continental and US Airways have commended new flights to Heathrow offered more than 100 services per week. Other important markets are being liberalised is Canada, and others countries such as Australia, New Zealand and Brazil are going to be the next to suffer the Open Skies. (annual Report BA, 2009). Strategic Analysis British Airways main strategic is become the worlds leading global premium airline. And to achieve goals its focus on make the cost base more efficient but making customer service an important part of this long-term vision. These are import factor to create a sustainable and profitable future for business, benefiting our customer, colleagues and shareholders. (annual report BA, 2009) Global, offer destiny a across the world making individuals and business travellers want to choose British airways to travel for wherever their wants. (annual report BA, 2009) Premium, certify that all its customer take pleasure in use unique premium service, and that their costumer make out the service and can pay more for it. (annual report BA, 2009) Airline, Always develop new products and services to be always serving well its costumer. (annual report BA, 2009) Mission The mission of the group is to deliver service that matters people who value how the fly. British Airways has objective to be the Airline of choice for Long Haul Premium customer, Long Haul flight market is the key to its profitability but always with a strong presence in economy and short haul segment and always focus on bring an excellent service and the best global connectivity for its customer, British Airways has a strategic to build presence in all top global cities through expanding and airlines partnership. (annual repost BA, 2009) Another value to BA is deliver an excellent service for customer at every touch point, to achieve this aim all the cabin staff have been receiving training such as service style to all passenger receive a premium service on all routes and classes. (annual repost BA, 2009) BA has an important objective to grow its presence in all key global cities in the world to offer the best global connectivity for its customers. The company want to be present in the top cities and also to expanding networking through partnerships. (annual repost BA, 2009) London is the worlds biggest competitive international air marketing in the world, Build on its leading position in London Airline continuous to been the core for its business to achieve this objective British Airways has the government helps, however, the company going to enhance this by building profitable ancillary services that offer customers great value and re-enforce its brand. (annual repost BA, 2009) BA has essential to know what its customer needs and improve that through new revenue streams based on its core of business, although, BA building profitable auxiliary services that offer customer great value and re-enforce its brand. However, the company want to develop new products and services which exploit its assets and capabilities. (annual repost BA, 2009) British Airways Business Plan British Airways business plan is build around the world a Global Premium airline for long haul flight, and to achieve its objectives British Airways has a structure in five factors: Colleagues, Customer, Performance, Excellence and Partnership. (annual report BA, 2009) FOCUSED ON OUTSTANDING CUSTOMER SERVICE Colleagues What can British Airways to do improve its business and how can they work together to achieve that, and how the company can develop its people to achieve their performance. (annual report BA, 2009) Customer What British Airways can do to outstanding experience for its entire customer, they will monitor carefully all the opportunities and try to adjust capacity as economic condition allow, another strategic is reduce flying outside the peak periods to reduce costs and maintain the quality and services for its entire consumers, the company intend to develop more flying during the holidays businesses to give the customer more opportunities to fly. In addition, the new Boeing 777-300ERs will arrive soon to improve its fuel efficiency and environmental performance. (annual report BA, 2009) Performance What British Airways can do to improve its financial performance and deliver for its shareholders, the company will build on record-breaking levels of operation performance through continuous improvement of the way its plan and control the operation. The company will extend the successful Terminal 5 at Heathrow to more of its services through developing of the second satellite Terminal 5C that going to open in 2011. (annual report BA, 2009) Excellence What British Airways can do to maintain and improve its operation performance and the quality of its processes. One of the strategies is implement joint business agreement with American Airlines and Iberia. Doing this can the company offer for its customer better services such as improve flight schedules, deliver enhanced and disruption management. Partnerships going to be developing such as those who were announced this year with Indias Kingfisher Airlines and the Russian carrier S7, to improve its position in the global cities in whole world. (annual report BA, 2009) Partnerships What British Airways can do to work with other Airlines companies business, with its principal suppliers and the communication that is based on economic environment and challenging industrial relations, for the next years British Airways will work to make better to engage across the company rallying our colleagues with drive towards ever greater customer services. The company will continuous to invest in make targets to improve its way to manage its talents with focus on develop new front-line leaders. (annual report 09 Vision Objectives British airways have many objectives such as, improve employee and customer Satisfaction, increase revenue, Maintain competitive strength in the industry, improve fuel efficiency and develop especial equipments for disable people. HERE I NEED IMFORMATION ABOUT HOW MANY PEOPLE ARE FLYING PER YEAR) Another British airways objective is maintain customer loyalties and sustain their dominance in the airline industry. (executive report, mar binns, 2007) According to Annual report 2010, the merger with Iberia is a good deal both for long-term sustainability of the business and for customer, because they can together increase their networks, one is strongest on the North Atlantic and Asia and other is strongest in Latin America. Together they believe can realise around  £400 million in synergies from the fifth year. BA strong believe in the synergies can realise its resources on this highly competitive route will be good for customers, shar